Walmart in East NY: Desperation Exploitation

The piece was first posted on A New & Unsettling Force Blog

With my Walmart job I have been able to get off of welfare and buy my home.”-Walmart Radio Ad

This morning while listening to the radio I heard the above quote in a commercial placed by Walmart. I have been paying close attention to the proposed East New York Walmart, because I was born and raised in this community. I do not think this ad was placed haphazardly, because corporations spend millions on marketing, and psychology is a VERY important aspect of advertising. To place this commercial on New York City’s first and only African-American-owned radio station shows that Walmart knows who it needs to reach to come to East New York, and this commercial hit a couple of targets. East New York is one of the twelve communities in New York City that sends the most people to prison; the community has very high poverty and violence rates. Walmart is very familiar with these statistics and the desperation that residents face, and it is exploiting this desperation.

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